Your business card is often the initial interaction people have with your brand, so it’s important to make a good first impression.
Just like your about us page template on your website, your business card needs to explain what you do, convey a sense of trust, and introduce your brand. Your business card also has to contain the important information people need to get in touch.
If you’re still bootstrapping your business or cash flow is tight, you don’t need a pro designer to make custom cards. There are tons of free business cards and templates you can use to DIY it.
How do I design my own business cards?
Because business cards can be relatively simple to design, there are many ways you can do it yourself online. And an added bonus: there are plenty of free business card makers out there if you’re on a tight budget.
Before you jump into designing your card though, consider the context. Where will you be handing it out? Who is going to receive it? What do you ultimately want the person receiving it to do? The answers to these questions will guide what you include and prioritize in the design.
Based on this information, you can create a shortlist of what you want to include on your business card. Remember, space is limited—you’re not writing a whole bio. Anything longer than a tagline is probably best used elsewhere.
Some business cards list a website URL, while others use a QR code to take consumers directly to an ecommerce site, landing page, or product page. Some do both or neither. Solopreneurs and employees might display their name, job title, email, phone number, and maybe even a headshot.
Once you have your list of elements, you need to figure out where to place them on the card. Typically, business cards are 3.5 inches by 2 inches. Traditional cards use a landscape format, but some businesses use a portrait layout. Your business card could be one sided or double sided.
After you’ve placed all your elements on the business card, work on design touches like fonts, colors, logos, and other visual aesthetics. Everything should be cohesive with your company’s overarching visual branding.
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